E-Commerce can provide
you with a good opportunity to set up an internationally based business.
Such a business can be operated at arms length from your own home
(high tax) jurisdiction or from anywhere in the world. Depending
on what is being sold, an e-commerce business is the ultimate portable
venture.
To take advantage of the e-commerce opportunity for tax optimization
purposes, you need to set up an offshore corporation that you neither
own nor control. This then can be your platform for an international
business with great tax benefits.
A few of the basic ingredients would therefore include:
1. An IBC and a bank account in a tax haven country.
2. Web hosting in a country other than your own.
3. Credit card merchant account - outside your home country.
To make this arrangement even more secure, you should also ensure
that whatever product or service is being provided is also based
in, or distributed from, an "offshore" location. Consequently,
there is no literal business activity-taking place on your home
territory. Even better, you can employ people offshore. What you
want to achieve is a genuinely international business, one outside
your own tax jurisdiction.
The corporate structure (IBC) forms the basis for this strategy
as it provides you with the legal framework for doing business.
The web-hosting location adds another layer of protection - and
enhances your international location. The third element of the strategy
is your merchant account by which you are authorised to debit people's
Visa / Mastercard (and others).
Getting a merchant account in your home country should not be difficult
but that is not the best option. You need a merchant solution that
is outside your jurisdiction. Why? Because the proceeds of all sales
should bypass your own country's banking system. Remember, this
is an "international" business you're setting up, so you
need an international payment solution.
To activate your international merchant account, you need the services
of a clearinghouse - a third party service that will allow you to
bill using their merchant status. And, as you would expect, this
type of service costs more that one in your country of residence.
Most domestic merchant accounts will require a 2.5% -3% discount
rate - the percentage they take of your turnover. However, when
using a clearinghouse service, the discount rate is higher. You
can expect to pay anywhere from 4% to 15%. The higher rates are
being reserved for the riskier businesses.
Additionally, the clearinghouse will require you to put up a security
deposit in order to protect itself from any fraudulent use. This
is usually collected in the form of a "rolling reserve,"
which means they retain say 5%-10% of your sales revenue for a period
of three to six months. Thereafter, your funds are released on a
pro-rata basis.
The advantage of this type of clearing service is that they will
wire your sales proceeds (less discount and reserve) to your offshore
corporate account. If you are selling information services - then
it's even easier, as you can have the actual information located
offshore as well. What that means is that you have no trading base
in your home country. You have no operations, no stock, and no transactions
- nothing. You can also contract with third party fulfilment companies
anywhere in the world to ship your product / service, and many will
provide you with credit card payment options as well. Drop shipping
is also a very commonly used option since you will have no inventory
costs to consider.
That leaves just one thing. What about the money you make and how
do you get it back onshore without tax liability? The obvious way,
of course, is to use a non-associated offshore card to draw funds
from an ATM but this is not a long-term solution, especially if
you need to show some income to justify your lifestyle.
The easiest solution is to treat this e-commerce business as a
secondary income stream and build up an offshore nest egg. However,
if this were indeed your primary income, then you would need to
repatriate funds at some stage. This "drawn" income would
be taxable in your home country (and you'd need to have proper paperwork
to justify this income) - leaving undistributed profits to accumulate
offshore.
For instance, let's say that you are selling a magazine. The company
publishing this magazine would be the IBC and all the accompanying
business arrangements already discussed would be in place. You maybe
contracted as the editor of this magazine - and therefore receive
remuneration accordingly. That income would be taxable in your home
country - but would not represent the full profit picture of the
company as a whole. The balance of your profit would be retained
offshore.
Implementing a turnkey E-Commerce business:
Sovereign Management Services can assist you in all the steps to
set up an e-commerce here in Panama. Once your structures have been
set up we can assist you with the setting up of a bank account to
receive payments from the credit card processor. The principals
of our firm have been in the merchant credit card processing business
for over 10 years and can provide you with the right processing
platform. There will be a number of variables depending on your
business model. Other then the bank account, the following package
of information will be needed to initiate your credit card processing
service:
1. Financial References: financial reference letters are required
to open the account.
2. Professional References: Two professional reference letters are
required to open the account.
3. Letter Describing Your Business: A letter should be provided
with the following information:
A. Summary of your business activities.
B. Description of products and/or services sold online.
C. Jurisdictions your company is currently doing business in.
D. Year your company was incorporated.
E. Previous or expected business volume (annual revenues, sales,
etc.).
G. Estimated charge-back percentage.
H. Website URL that will be used for selling your product or
service.
I. Jurisdiction where site is hosted.
4. Photocopy of passport for all company directors, officers, and
legal representatives or signatories of the account.
The cost to fully set up your credit card merchant processing account
in all its aspects will vary in the $1000 to $1500 range depending
on the amount of work involved.
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